Hollywood's Shining Stars

The vertically integrated studio system of Classic Hollywood invented a very crafty star system that would sell their films all over the country. The studios would hire agents to 'discover' the next big thing; They wanted promising actors and performers of all sorts. The studios wanted a large compilation of contracted actors that would ensure the success of their films. Many actors would become widely associated with particular movie genres, and well known for their popular talents, such as singing or dancing. The studios would also hire writers to create scripts that were sure to be instant hits, as they would throw an appropriate actor/actress from their pool of talent. Their stars ultimately ensured the success of the films, and most importantly, of the studios.

The star system of classic Hollywood ultimately caused a great amount of the films that the studios' made to be "B movies", as they were made incredibly quick with a small budget (Media Now, 195). The studios would still produce extravagant, and highly prestigious films that they new would be successful, however, they took advantage of the influence and popularity that their starlets held. They were able to make high profits off of their cheap B movies because they would sell on the simple fact that a well known actor or actress starred in the film.




Joan Crawford was one of MGM's most popular Hollywood starlets. She is often associated with moving "rags-to-riches" movie genres, as is noted in her films "Possessed" and "Mannequin". Crawford was originally a silent film star, and was one of the few actresses to make a successful transition into talking movies. Crawford also began in the studio with her singing and dancing, and then became better known for portraying young, advancing women. In her films, she would often start out as "homely" and would then be transformed into a sophisticated lady, with very chic and expensive fashions. Crawford's personal life was also heavily highlighted in tabloids and other media, becoming even more popular with her audience, that would then watch her films out of their adoration and support. Joan Crawford's popularity through her typical movie roles and personal life tell-all's greatly contributed to the overwhelming success of the studio.


http://www.pics-celeb.com/2009/12/joan-crawford.html
http://www.katharinehepburntheater.org/blog/tag/mgm/