Dolce and Gabbana recently released their 2010 Holiday Makeup Collection advertisements, featuring the always sexy, voluptuous vixen, Scarlett Johannson. Dolce and Gabbana ads are notoriously known for their risque advertising, engorged in high levels of sex appeal. I found this ad to be particularly appealing because Scarlett always looks absolutely gorgeous whenever you see her. She is definitely a natural beauty, and looks like even more of a goddess in this makeup ad. You almost just want to identify with her, and feel the same level of starlet that she must experience everyday.
This advertisement has several appeals, all of which include: sex, an aesthetic sensation, dominance, and attention. These appeals are all used through the means of grabbing the attention of the audience. The ad is suggestive towards sex, as Scarlett and the very hunky, male model accompanying her are sprawled out on a luxurious silk bed set. He is dressed in a very sophisticated fashion, as she is merely covered by the blanket (which further highlights the Dolce and Gabbana makeup.) The audience may feel the sexual tension between Scarlett and her suitor, and will possibly imagine them to be an item.
There is a particular aesthetic sensation to the Dolce and Gabbana ad. They selected one of Hollywood's leading ladies, a woman so classy and refined. She brings an overwhelming sense of beauty into the emotional appeal of the audience, which is very captivating. The masculine Italian model also adds his beautiful appeals to the table as well. Surely women will want to feel as beautiful as Scarlett looks, and be able to attract themselves a man of such dignity.
Scarlett has a sense of dominance over the entire endorsement. She prevails over her male counterpart very easily. When you first look at the advertisement, your eye automatically is drawn to her. Her body language, makeup, and her choice of "clothing" lures the attention to herself. As she appears to be primarily focused upon herself, her gentleman friend does the same, and fixes his attention all on her.
Bottom line, this advertisement is absolutely sensational, to say the very least. Dolce and Gabbana successfully captures your attention, and you are ultimately transfixed upon Scarlett, who beautifully displays their latest Holiday Makeup Collection. This advertisement is a terrific exemplification of the means of sex appeal, aesthetic sensations, and dominance.
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